Customer Feedback Survey
Collect satisfaction ratings and written comments after a purchase, support call, or service visit.
Use this template on
- Linear scale for overall satisfaction
- Paragraph field for detailed comments
- Responses export to Google Sheets
Quick answer
This customer feedback survey uses a 1–5 satisfaction scale plus open comments — the layout most teams need after a transaction or support interaction. Build it in Google Forms in under ten minutes or open a matching template on forms.app or Jotform for branding and logic.
Last updated · Reviewed by the Google Forms Templates team.
About this template
Post-service feedback forms work best when they ask one rating question first, then invite optional detail. This layout separates quantitative satisfaction from qualitative comments so you can track trends in Sheets while still capturing verbatim customer voice.
Google Forms is a strong fit because responses are free, unlimited, and land in a spreadsheet your team already uses. If you need conditional follow-ups ("Tell us more" only when rating is low), forms.app or Jotform handle that logic natively.
Typical fields
- Overall satisfaction (linear scale 1–5)
- Product or service used (short answer)
- What went well (paragraph)
- What could improve (paragraph)
- Would you recommend us? (yes/no)
- Email for follow-up (optional)
How to use in Google Forms
- Go to forms.google.com and click the blank form (+) or open Template gallery → Work.
- Add a Linear scale question: "How satisfied were you with your experience?" Set scale 1–5 with labels.
- Add Short answer for product or service name, then two Paragraph questions for positive and negative feedback.
- Add a Multiple choice yes/no question for recommendation intent.
- Under Settings → Responses, link to Google Sheets. Toggle email collection only if you need follow-up contact.
- Click Send to share the link via email, embed on your site, or post in a receipt message.
Alternatives on forms.app and Jotform
forms.app offers AI form generation and conditional logic on the free plan — useful when you want to show a "What went wrong?" field only for ratings of 3 or below. Jotform provides 20,000+ templates and native integrations with CRM tools if feedback should create support tickets automatically.
Best for
- Retail and e-commerce post-purchase surveys
- Support team quality checks
- Restaurant and hospitality feedback
- SaaS onboarding follow-ups
Common questions
Yes. In Google Forms settings, uncheck "Collect email addresses" and do not add a name field if you want fully anonymous responses.
Use a linear scale question set from 1 to 5 and label the low end "Very dissatisfied" and the high end "Very satisfied". You can also use multiple-choice grid for several attributes at once.
Responses appear in the Google Forms Responses tab and can sync automatically to a Google Sheets spreadsheet for analysis.